James is 34 and fed up. His six-year relationship with Adam has imploded, he hates his job making up celebrity gossip, and his best friend Bella has just announced she’s moving to Russia. Adrift and single in loved-up London, James needs to break out of his lonely, drunken comfort zone.
Encouraged by Bella, he throws himself headlong into online dating, blogging each encounter anonymously as the mysterious Romeo. After meeting a succession of hot/weird/gross men, James has fans and the validation he’s always craved. But when his wild night with a closeted Olympian goes viral and sends his Twitter-fame through the roof, James realises maybe, in the search for happy-ever-after, some things are better left un-shared.